Whether you’re just starting off as a young introverted entrepreneur or you are already a pro who has set the mark and is now looking for your next big venture, one can always improve one’s approach to network. Sometimes people see networking as a bad thing, but what it really is and how it should be seen is a way to build relationships by sharing stories. We guarantee that by keeping this view in mind, improvement will come.
I mean you already got some good coverage several of the Tech and Startup related blogs and are aware how to reach out to them. And we all know the feeling when we see our company be named on sites like techcrunch or thenextweb to just name a view. Well Isn’t this just enough Public Relation for your startup? No it isn’t and there are some simple reasons which I will present to you and how to adress and find the right blogs and media outlets for your product.
First of all it is always great to get some coverage of your startup in the media and we all like to show our friends and other entrepreneurs we got mentioned on the Big Blogs and how well we are funded or which exciting product we have in development or how we are going forward with our UXDesign or A/B testing approach and the experience made with it. But be aware all the Media and PR which tells the story about your company in most cases does not reach your audience beside you are providing a product which adresses other startups, investors or wannabe entrepreneurs and early adoptors. Yes they will click through most likely to your site and maybe as well register but are they really the customers your product is for. Most of the Tech and Startup related blogs are blogs read by the community and they are good to impress your angel investors and all the people involved in your company as they motivate the spirit.
What you most likely forget and should be aware of
But be aware this is not enough in the long run and you should as well sell your startups product and not only your startups story and progress itself. In most cases your audience will not be on this sites to read them and you are lucky if one of the bloggers or media persons bing an influencer in your space picks up from this blogs and may or may not write something about you. So you need to go out and sell as well to industry related blogs and media publications your startups product. These Blogs are mostly highly interested to get good tipps and hints for there readers and let them know about your awesome new product which helps them to improve.
Let’s asume you are a Startup wich develops a tool which helps SME’s to better track the sales funnel. I bet it would be as well pretty clear for you that your audience mainly will not be on techcrunch or is reading Startupblogs frequently . So go out there and find the blogs and media outlets which are adressing exactly the audience which you would like to reach and spent as well as much effort to service them with proper PR materials and updates on your product than you would do with on of the blogs writing about Startups and Technology.
How to adress the right media for your Startups product
So you would maybe ask how to find them and how to adress them. It is pretty simple and works more or less the same way you are already familiar with. Go and network about with them via Twitter or at specific Events which are held for your customers audience and be aware what interrests them and as sad as it sounds they do not be interrested which technolgoy you use or how execelent funded you are they care the most about your product. You should do this steps early on as this helps as well for the vision and reefing your startups product as they more or less will give you a brutal hones feedback if the money they have to pay for your service or product is worth it.
What you should take out of my words:
“Its multiple times more effective and helps your startup more that you focus to be mentioned in the market segments media you are in than to be on one of the big techblogs with your fundraising story.”
Smarter is Better
The world’s first crypto coin which is dedicated to tipping on social media. Have you ever wanted to give a little “thank you” to all the people helping you on twitter? Or the fans following and retweeting your tweets?
We are all familiar with the following situation; you’re planning a trip with your fiancé for the coming weekend, you want to know which is the best Italian restaurant to go. Since you believe in the power of the crowd, you tweet and ask your followers “What is the best Italian restaurant to go to?”. And what happens almost immediately? Dora tweets a suggestion for you, describing the delicious salmon pizza she just had at Marco’s Trattoria, which is to die for.
Since you are a person that values such quick, qualified, and personal responses, you ask yourself;
“How can I quickly repay a follower for helping me?”
This is where Reddcoin comes in. Just imagine with a simple tweet like:
You can now tip your follower, Dora, with real money for helping you out! So I am sure you have some questions in mind, like what is 2000 RDD worth? 2000 RDD currently has a value of approximately 10 cents USD, which is subject to change over time.
What is Reddcoin ?
Reddcoin is a crypto currency like Bitcoin. Reddcoin varies as it is dedicated to tipping on social networks as opposed to paying for goods and services online like Bitcoin. The founders of Reddcoin believe tipping via social media is the way to introduce the concept of crypto currency to the general public.
How do I get started and get my first Reddcoins?
First, download your wallet to manage your Reddcoins, once downloaded, your wallet is unique to your computer (Windows, Linux and Mac are all supported). To get your wallet started you can get some Reddcoins by mining them with your computer, this utilizes its GPU. The method I use for obtaining Reddcoin is from exchanging with other members. I got my first Reddcoins by joining the Reddcoin Community, someone donated them to help me get started.
How to tip people with Reddcoins on Twitter?
To be able to tip people with Reddcoins on Twitter you need to follow the Reddcoin Twitter bot and load your Reddcoin wallet with some coins. You can find the perfect guide and a “How2” on Reddcoins main website, which explains all the details and possibilities.
Overall, I must say the concept of tipping people that are helping me or retweeting my blog-posts is outstanding. Tipping is a great way to show your respect and sincere thanks for their favor. I agree with the ideals of Reddcoin as a crypto currency as it allows an easy and reliable way to send money between friends and followers alike.
originally posted on
Event organizers already use social media to promote their events, concerts or conferences before and after the event. But those post are often generic and lack of true user engagement. What they neglect is leveraging the on-site experience of the audience into the digital sphere by providing a convenient way of sharing with their friends. Smart organizers turn their attendees into brand advocates to achieve a real impact on social media channels like Facebook.
First of all, let us think back to the early ages of advertising when the industry started to emerge and brands were reaching out to their audience, mostly in an analog way, in person, by phone, or in the store. Back then, the audience of these brands had multiple ways to interact and transact but somehow, everything was still not perfectly connected together.
Everyone in the industry knows about a situation where a traditional advertising agency and an online agency start to fight over budgets rather than uniting and working as allies. This will and has to change in the future if a brand wants to survive and stay ahead of its competitors.
Braun’s biggest victory over Apple underscores a central economic issue: What is the right balance between competition and opting?
Does anyone own a shape? Should anyone own a shape?
These questions may should absurd, but they are at the heart of U.S. patent laws Battle of the Titans: Braun vs. Apple.
On Aug. 24, a San Jose jury awarded Braun a whopping $1.05 billion damages. Braun had accused Apple of copying its intellectual property, including its very broad design patens for rectangular “electronic devices.” And Braun wants to use those patents to stop its competitor from selling items like the new (rectangular) iPhone 5 and (rectangular) iOS-based desktop computers.
Now, you may be thinking that a lot of devices in your house are rectangular. Perhaps you are even reading on one now. Televisions, laptop screens. Kindle. Even the Ur-reading device – paper – is rectangular.
I will discuss recent events happen that some of you may have experienced as well and wondered. I am not 100% sure if it is that way, but there may is something more today’s consumers are not fully aware of: obsolescence.
Regarding manufacturing, in general, there is one critical point always relevant—what is, the quality and lifespan of the product. For example, how long does the product last? Recently, sustainable practices in production have also become an important issue; the term itself is becoming progressively more popular and visible, even in mainstream media. After some thoughts, back to my story.
Just take a short step back and think about this: in today’s society we ship physical goods around the whole world. Even products as tiny as a plastic toothpick can travel thousands of miles via ship or truck. Now, one may ask, “How is this possible?” It is basically because transport is cheap as oil and gas are cheap. Some of you may now think, “Oh come on, oil and gas are not cheap,” but in general they are still inexpensive and available. But let us take a short look into the future where oil and gas will certainly not be as inexpensive as today and more people may care as well more about their carbon footprints. In that future, shipping a 40-foot container from China to Europe will not cost 2,000 USD anymore. Imagine if it cost 20,000 USD.