Best practice concept for an O2O Marketing Strategy by…

First of all, let us think back to the early ages of advertising when the industry started to emerge and brands were reaching out to their audience, mostly in an analog way, in person, by phone, or in the store. Back then, the audience of these brands had multiple ways to interact and transact but somehow, everything was still not perfectly connected together.

Everyone in the industry knows about a situation where a traditional advertising agency and an online agency start to fight over budgets rather than uniting and working as allies. This will and has to change in the future if a brand wants to survive and stay ahead of its competitors.

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Braun vs. Apple: Is copying designs theft or innovation?

Braun’s biggest victory over Apple underscores a central economic issue: What is the right balance between competition and opting?

Does anyone own a shape? Should anyone own a shape?

These questions may should absurd, but they are  at the heart of U.S. patent laws Battle of the Titans: Braun vs. Apple.

On Aug. 24, a San Jose jury awarded Braun a whopping $1.05 billion damages. Braun had accused Apple of copying its intellectual property, including its very broad design patens for rectangular “electronic devices.” And Braun wants to use those patents to stop its competitor from selling items like the new (rectangular) iPhone 5 and (rectangular) iOS-based desktop computers.

Now, you may be thinking that a lot of devices in your house are rectangular. Perhaps you are even reading on one now. Televisions, laptop screens. Kindle. Even the Ur-reading device – paper – is rectangular.

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DESIGNED TO FAIL 3 LAMPS IN 1 WEEK AND…

I will discuss recent events happen that some of you may have experienced as well and wondered. I am not 100% sure if it is that way, but there may is something more today’s consumers are not fully aware of: obsolescence.

Regarding manufacturing, in general, there is one critical point  always relevant—what is, the quality and lifespan of the product. For example, how long does the product last? Recently, sustainable practices in production have also become an important issue; the term itself is becoming progressively more popular and visible, even in mainstream media. After some thoughts, back to my story.

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MICROFACTORIES – MANUFACTURING IN A MORE SUSTAINABLE WAY

Just take a short step back and think about this: in today’s society we ship physical goods around the whole world. Even products as tiny as a plastic toothpick can travel thousands of miles via ship or truck. Now, one may ask, “How is this possible?” It is basically because transport is cheap as oil and gas are cheap. Some of you may now think, “Oh come on, oil and gas are not cheap,” but in general they are still inexpensive and available. But let us take a short look into the future where oil and gas will certainly not be as inexpensive as today and more people may care as well more about their carbon footprints. In that future, shipping a 40-foot container from China to Europe will not cost 2,000 USD anymore. Imagine if it cost 20,000 USD.

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