Articles

Blog September 6, 2015

SELLING YOUR STARTUPS PRODUCT AND NOT YOUR STARTUPS STORY VIA PUBLIC RELATION

I mean you already got some good coverage several of the Tech and Startup related blogs and are aware how to reach out to them. And we all know the feeling when we see our company be named on sites like techcrunch or thenextweb to just name a view. Well Isn’t this just enough Public

Blog May 15, 2015

How to supercharge your Networking as a Startup Enthusiast

Whether you’re just starting off as a young introverted entrepreneur or you are already a pro who has set the mark and is now looking for your next big venture, one can always improve one’s approach to network. Sometimes people see networking as a bad thing, but what it really is and how it should

Blog March 30, 2014

When Social Media Meets Crypto Currency

The world’s first crypto coin which is dedicated to tipping on social media. Have you ever wanted to give a little “thank you” to all the people helping you on twitter? Or the fans following and retweeting your tweets? We are all familiar with the following situation; you’re planning a trip with your fiancé for

Blog April 22, 2013

The Future of Real-Time Social Media Integration at Events

Event organizers already use social media to promote their events, concerts or conferences before and after the event. But those post are often generic and lack of true user engagement. What they neglect is leveraging the on-site experience of the audience into the digital sphere by providing a convenient way of sharing with their friends.

Blog October 8, 2012

Best practice concept for an O2O Marketing Strategy by providing an infinite brand experience

First of all, let us think back to the early ages of advertising when the industry started to emerge and brands were reaching out to their audience, mostly in an analog way, in person, by phone, or in the store. Back then, the audience of these brands had multiple ways to interact and transact but

Blog September 5, 2012

Braun vs. Apple: Is copying designs theft or innovation?

Braun’s biggest victory over Apple underscores a central economic issue: What is the right balance between competition and opting? Does anyone own a shape? Should anyone own a shape? These questions may should absurd, but they are  at the heart of U.S. patent laws Battle of the Titans: Braun vs. Apple. On Aug. 24, a

Blog March 9, 2012

DESIGNED TO FAIL 3 LAMPS IN 1 WEEK AND A DYING IPHONE

I will discuss recent events happen that some of you may have experienced as well and wondered. I am not 100% sure if it is that way, but there may is something more today’s consumers are not fully aware of: obsolescence. Regarding manufacturing, in general, there is one critical point  always relevant—what is, the quality

Blog March 5, 2012

MICROFACTORIES – MANUFACTURING IN A MORE SUSTAINABLE WAY

Just take a short step back and think about this: in today’s society we ship physical goods around the whole world. Even products as tiny as a plastic toothpick can travel thousands of miles via ship or truck. Now, one may ask, “How is this possible?” It is basically because transport is cheap as oil